Gratitude, Anger, or Fear: Hacking Employer Value Propositions on Glassdoor
Employers are under ever-increasing pressure to find ways to distinguish their employer brand from their competitors to help draw top...
Call Center Cheat Code: How Concrete Language Improves Customer Satisfaction
Think back to your most recent encounter with a customer service representative. Did the experience leave you feeling frustrated and...
Brand Personality Analysis Made Easy for Marketers: Airbnb vs. Vrbo using the Receptiviti API
Consumers gravitate toward certain brands like they gravitate toward people who share more in common with them. When it comes to buying...
Delivering Bad News: The Psycholinguistics of Layoff Memos
The economic downturn has taken a severe toll on technology firms, with major players making significant cuts to their workforce....
Detecting Deception in Online Communication
In the realm of computer-mediated communication (CMC), users face increasing challenges in detecting and guarding against online...
The Importance of Implicit and Explicit Communication in Organizational Interactions
Communication lies at the heart of modern organizations. It's no secret that frequent forms of interaction, such as meetings and...