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Revolutionizing Marketing With Insights into Audience Psychology
Unlock the power of audience psychology to revolutionize your marketing strategies and craft compelling messages and experiences that foster trust and drive unparalleled engagement and brand loyalty.
Create the Most Personal Connections Imaginable
Receptiviti combines the power of psychology with proprietary linguistics techniques to unveil your audience's psychology, personality, and drivers of behaviour.
By tapping into the psychology of your audience, you can craft messages and experiences that resonate on a profound level, fostering strong connections while maximizing your return on marketing investment.
BIG FIVE PERSONALITY
Assess individual personality differences on 5 personality traits/states and 30 facets.
NEEDS AND VALUES
Predict behaviour and craft messaging that aligns with people's convictions.
+9 MORE FRAMEWORKS
Drives and Motivations,
Communication Dynamics, Cognitive Measures and more.
Industry leaders trust Receptiviti
Don't just take our word for it...
“Receptiviti brought a new level to the content we create for clients, giving us a more scientific understanding of how our word choices are likely to resonate with our target audiences."
- Lizzie Rabone, Head of Predictive Analytics, EMEA, Edelman
"Marketers can improve EI skills by taking advantage of AI tools in emotional detection and natural language processing such as Receptiviti."
- American Marketing Association, September, 2023
Hyper-Personalization
Understand the psychological traits, motivations, and preferences of your audience to craft messages and experiences that resonate on a deeply personal level, from tailored product recommendations to customized content.
Strengthen Emotional Engagement
Tap into the emotions and motivations that drive audience behavior and make them feel heard and understood.
Predict Behaviour
Anticipate how your audience is likely to respond to proactively adjust your strategies for maximum impact.
Build Trust
When consumers feel that a company "gets" them, they are more likely to engage, make purchases, and become loyal customers.
Reduce Friction
Understand the cognitive processes and decision-making patterns of your audience to streamline their journey and enhance the overall experience.
Psychological Segmentation
Instead of broad demographic groups, you can create segments based on psychographics, targeting individuals with shared values, attitudes, and behaviors.
200+ Psychological Insights from Virtually Any Source of Language
Assess individuals, entire social media audiences, research panel participants, or the personality and emotions conveyed by communications themselves.
The World's Most Extensively Validated Psychological Insights Platform
Receptiviti is extensively validated so you can trust that you're making data-driven decisions that truly resonate with your target audience. Built on a foundation of decades of research by experts in psychology, linguistics, machine learning and data science, Receptiviti's science has been cited in over 27,000 research studies.
30+
YEARS OF RESEARCH
27,000+
RESEARCH CITATIONS
2,100+
USER COMMUNITY
Download the Edelman Case Study:
Learn how Edelman uses Receptiviti to build stronger brand connections
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