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Revolutionize Marketing With Audience Psychology Insights  

Easily integrate insights about your audience's psychology and motivations into your marketing strategy to craft communications that deeply resonate, foster trust, and boost engagement.

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Psycholinguistics unveils your audience's psychology, personality, and drivers of behaviour. 

Tap into the psychology of your audience to engage them at profound level, and maximize your return on marketing investment.

BIG FIVE PERSONALITY

Assess audience personality differences on 5 personality traits/states and 30 facets.

EMOTIONS

Measure 14 emotions and sentiment from virtually any source of language.

NEEDS AND VALUES

Predict behaviour and craft messaging that aligns with each audience's convictions.

+9 MORE FRAMEWORKS

Understand drives and motivations, decision-making styles, cognitive processes and more.

Don't just take our word for it...

“Receptiviti brought a new level to the content we create for clients, giving us a more scientific understanding of how our word choices are likely to resonate with our target audiences."

- Lizzie Rabone, Head of Predictive Analytics, EMEA, Edelman

"Marketers can improve EI skills by taking advantage of AI tools in emotional detection and natural language processing such as Receptiviti."

- American Marketing Association, September, 2023

Hyper-Personalization
Understand the psychological traits, motivations, and preferences of your audience to craft messages and experiences that resonate on a deeply personal level, from tailored product recommendations to customized content.


Strengthen Emotional Engagement
Tap into the emotions and motivations that drive audience behavior and make them feel heard and understood.


Predict Behaviour
Anticipate how your audience is likely to respond to proactively adjust your strategies for maximum impact.


Build Trust
When consumers feel that a company "gets" them, they are more likely to engage, make purchases, and become loyal customers.


Reduce Friction
Understand the cognitive processes and decision-making patterns of your audience to streamline their journey and enhance the overall experience.


Psychological Segmentation
Instead of broad demographic groups, you can create segments based on psychographics, targeting individuals with shared values, attitudes, and behaviors.


200+ Psychological Insights from Almost Any Source of Language
Assess individuals, entire social media audiences, research panel participants, or the personality and emotions conveyed by communications themselves.

 

The World's Most Extensively Validated Psychological Insights Platform 

Receptiviti is extensively validated so you can trust that you're making data-driven decisions that truly resonate with your target audience. Built on a foundation of decades of research by experts in psychology, linguistics, machine learning and data science, Receptiviti's science has been cited in over 27,000 research studies. 

30+

YEARS OF RESEARCH

27,000+

RESEARCH CITATIONS

2,100+

USER COMMUNITY

Marketing dollars go further when you truly understand how your audience thinks and makes decisions.

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Download the Edelman Case Study:
Learn how Edelman uses Receptiviti to build stronger brand connections

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