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Revolutionize Market Research by Understanding Audience Psychology

Gain deep insights into audience psychology and motivations, and uncover the 'why' behind consumer behavior.

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Don't just take our word for it...

“Receptiviti brought a new level to the content we create for clients, giving us a more scientific understanding of how our word choices are likely to resonate with our target audiences."

- Lizzie Rabone, Head of Predictive Analytics, EMEA, Edelman

"Marketers can improve EI skills by taking advantage of AI tools in emotional detection and natural language processing such as Receptiviti."

- American Marketing Association, September, 2023

The Marketer's Guide to Psycholinguistic Cluster Analysis

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Psycholinguistic clustering unlocks deep insights into the psychology of audiences and consumer groups. By analyzing their language you can uncover their values, motivations, and how they make decisions, so you can craft communications that truly resonate with your audience.

Instead of relying solely on demographic data, understand the psychology of your audience by analyzing language from survey open-ends, social media, or any source of language data.

Understand your audience on 200+ psychological traits, with frameworks like Big Five Personality, Needs and Values, Cognitive Styles, Fast and Slow Thinking, and more:


Assess audience personality differences on 5 personality traits/states and 30 facets.


Measure 14 emotions and sentiment from virtually any source of language.


Predict behaviour and craft messaging that aligns with each audience's convictions.


Understand drives and motivations, decision-making styles, cognitive processes and more.

The World's Most Extensively Validated Psychological Insights Platform 





Receptiviti is the world's most powerful and widely used solution for understanding human psychology from language. Our science, LIWC, is cited in over 27,000 published research papers, and our technology is built on a foundation of decades of research by renowned experts in language, psychology, machine learning and data science.

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The Marketers Guide to Psycholinguistic Clustering

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