Receptiviti interprets people's language from a psychological perspective – recognizing that the unique ways people use language is a direct reflection on their uniqueness as an individual.
Decades of research has been conducted to understand the unconscious choices people make when they assemble words to communicate, and what these choices imply about the person, their personality, their psychology, and the spectrum of feelings they are experiencing in the moment.
When people communicate, they use two different categories of words – “content words” and “function words.” Content words are the nouns, verbs, adjectives, and adverbs people use to articulate the specifics of what they are talking about.
Function words are primarily pronouns, prepositions, and conjunctions – words that exist to explain or create structural relationships into which the content words fit.
From a physiological perspective, function words are also unique because they are processed differently in the brain – unlike content words they are processed largely unconsciously.
In his capacity as Chair of the Psychology Department at the University of Texas at Austin, Receptiviti Co-founder, Dr. James W. Pennebaker, was a pioneer in language psychology who recognized the outsized power and importance of function words in understanding human psychology. As Receptiviti's Chief Science Officer, Dr. Pennebaker continues to investigate and apply this research while solving a wide variety of challenges across industries.