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IBM Watson Personality Insights Migration Program

Receptiviti is more than just an IBM Watson Personality Insights alternative.

We invented the personality science at the core of IBM Watson Personality Insights.

Personality Assessment Frameworks:

Receptiviti offers multiple personality assessment frameworks through our API. Learn about the Big Five, DISC and Needs and Values frameworks below:


Big Five Personality

Big Five Personality

Measure personality from text with the world's most used personality framework


Discover the Big Five






Measures that improve workplace productivity, teamwork, and communication

Discover DISC


Needs and Values

Needs and Values

Predict behaviour and craft messaging that aligns with peoples' personal convictions

Discover Needs and Values


+9 More Frameworks

+9 More


Cognitive Measures

Social Dynamics


and more

Show me them all

Extensive Research and Validation

For years, we have worked closely with academics around the world, supporting and contributing to research, gathering data, and continuously improving the informative and predictive quality of our insights. Check out our research library here

Today, Receptiviti is the global leader in the science of language personality and psychology, with customers that include many of the world's most prominent technology, financial services, human capital and recruiting, mental health, marketing communications, and market research companies.
You might not realize it, but Receptiviti is the magic behind many of the technologies you use every day.

Brief History of Personality Insights


The history of language-based personality measurement starts long before IBM launched Watson Personality Insights; it started in the 1990s with the seminal work of Receptiviti Co-Founder, Dr. James W. Pennebaker at the University of Texas, who was investigating how analysis of writing could predict mental and physical health, personalities, social behaviours, and cognitive processes.


In the years since then, Dr. Pennebaker's science has been the basis for thousands of personality-based publications covering topics such as cognitive behaviour therapy, leadership styles, suicide intervention, deception, and more. Undoubtedly powerful, it is also a foundational component of the Receptiviti platform and Receptiviti's renowned Personality Insights API.​​

Get Started With Personality Insights

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