Evolving the Receptiviti Brand: Making the Science of Language More Usable

Receptiviti has always been anchored in science. Our roots lie in LIWC (Linguistic Inquiry and Word Count), a framework supported by decades of peer-reviewed research showing how language reflects the psychological forces behind human behavior.

But Receptiviti has never been a static extension of LIWC; we’ve continuously built upon, expanded, and modernized its scientific base, developing new measurement frameworks and technologies that keep pace with the evolving landscape of language, computation, and organizational needs.

Our commitment to the underlying science hasn’t changed. What has changed is how far that science can go—and how many people it can reach.

Over the course of the last decade or so, the diversity of applications and use cases brought to us by customers has expanded dramatically. And with that, the expectations for how Receptiviti can (and should) deliver value have evolved just as quickly.

This past year, we took that shift seriously.

Our platform, our products, and now our brand have matured around a single goal: to make the science of language more accessible, more intuitive, and more directly tied to the problems organizations are trying to solve.

This isn’t a cosmetic shift. It’s a reflection of how our identity has caught up with how the world now uses our science.

From research to real-world insight

When Receptiviti was founded, our focus was on proving what was possible: showing that language could be measured, quantified, and scientifically interpreted to reveal how people think and decide, and how those findings could inform meaningful business decisions.That foundation remains our differentiator.

But as more organizations have adopted our platform, the challenge has shifted from “what can this science do?” to “how can we make it easier to use?”

Our evolution reflects that shift.

What started as a single flagship API expanded into supportive tools and, now, into a full applied pathway: Loquent Applied Insights—a suite designed for professionals who want structured, decision-ready psychological intelligence without having to build workflows or write code.

This sits alongside the Receptiviti API, not as a replacement, but as a parallel and complementary way to engage with our science. Technical teams can continue to integrate us programmatically. Business users now have a clearer, more intuitive way to work with insights directly.

It’s a natural progression in how our science is meeting the moment.

“Our responsibility isn’t just to advance the science,” said Matt Inglis, Receptiviti’s Director of Marketing. “It’s to make it understandable and usable for more people. To remove the friction between what’s scientifically valid and what’s practically valuable.”

Clarity over complexity

That principle is what guided this brand evolution. Our new identity is cleaner, simpler, and more confident. A design system built to communicate what we stand for, not distract from it. The visuals are modern and minimal, but the intent runs deeper: to reflect the accessibility and scientific credibility that define Receptiviti’s work.

Even our product taxonomy grew out of the same principles that define our science: precision, meaning, and clarity.

Loquent Applied Insights takes its root from eloquent: expression that conveys understanding. It represents the applied side of our platform; where raw language becomes structured, interpretable psychological intelligence.

The suite launches with its first module, the Loquent Applied Insights Report Generator, with additional modules to follow as Receptiviti continues to grow and evolve to meet the demands of the market and our customers.

Each module will represent a different way of interacting with the same underlying science: receiving, interpreting, and expressing the psychology within language.

In other words: our brand is evolving in the same way our science has always evolved: by making nuance understandable.

A more human expression of science

The updated Receptiviti identity also reflects the human side of what we do. Every color, typeface, and word choice was designed to express the balance between scientific precision and psychological depth.

Our science explains people, so our brand should feel human. Our data quantifies language, so our communication should feel natural. That’s the philosophy guiding every part of this evolution.

This isn’t a departure from who we’ve been, it’s the next logical step. As the applications of language-based psychology expand across industries, from marketing to leadership assessment to sports intelligence, we’re building a foundation that can grow with them.

Looking ahead

Receptiviti’s science has always offered a rare combination of rigor and business relevance. The refreshed brand reinforces that duality. Empirical enough for researchers, yet approachable enough for everyday decision-makers.

We’re not just evolving visually; we’re evolving how the science reaches people, how it’s interpreted, and how it creates impact. The new brand makes that easier to see.

“We want every interaction with Receptiviti: every page, product, and report - to reflect the intelligence, rigor, and empathy that define our work,” said Inglis. “Our brand now feels like the company we’ve evolved to become.”

What to Expect

If you’re an existing customer, long-time blog reader, or casual browser of the site, rest assured that nothing changes on your part. Our top menu will see some slight reorganization over the coming weeks and months, but nothing will be out of reach.

Your login, credentials, and user experience remains untouched and unmoved. There may be minor tweaks to how things look and feel in the future, but our goal is to make sure we’re the ones catching up and staying ahead – not our users.

If you’re new to Receptiviti – welcome! We hope this evolution speaks to you, and introduces you to a new form of science and people understanding that you may not yet be familiar with.