The researchers sought to understand the personality characteristics of successful business leaders by analyzing their language on social media. By comparing the language of 106 influential entrepreneurs and managers, the study uncovered interesting insights into their personalities. The findings suggest that superstar managers tend to exhibit more entrepreneurial traits than superstar entrepreneurs, indicating that entrepreneurial characteristics can be valuable for managerial success.
However, the study also found that superstar entrepreneurs exhibit classic "Schumpeterian" entrepreneurial traits, including creativity and a willingness to break rules. This highlights the importance of both personality traits and the ability to adapt to different roles in achieving success in the business world. By analyzing language use, the study provides a unique perspective on the personality characteristics of successful business leaders.
Read the research: A Twitter-based personality analysis of superstar entrepreneurs and managers