top of page

Subscribe to get the latest updates from Receptiviti

Riding the Emotional Roller Coaster of the First 2020 US Presidential Debate

US Presidential debates have been contentious in the past, but never to the extent that the first debate in the lead-up to the 2020 Presidential Election was! Both President Trump and former Vice President Biden generate a lot of emotion amongst both their supporters and their detractors. Wouldn’t it be cool if we could track the emotional response of people to the debate as it progresses? With Receptiviti, now we can.

Using LifeRaft’s social media mining platform we scraped tweets containing the keyword #presidentialdebate from 1 hour before the debate started until 30 mins after it finished. Tweets from outside the United States were discarded, leaving 3,127 tweets. Of these, 1,148 tweets explicitly mention Trump but not Biden, with 670 mentioning Biden but not Trump. We grouped all the tweets into 5 minute bins and by which candidate they were targeted at as well as the physical location of the tweeter (by latitude and longitude, to within the nearest 0.05 degree). After some minor cleaning (e.g. removal of URLs) we then ran all the aggregated tweet samples through the Receptiviti API. The resulting data set provides a geographically tagged timeline of US Twitter users’ emotional responses to the first US Presidential debate at a resolution of 5 minutes. To visualise this, we built an app using the Shiny library in the R programming language to compare the geographic spread and intensity of emotions across the continental US throughout the debate.


You can find the app here:

https://receptiviti.shinyapps.io/uspresdebate/

We’ll leave it to you to play with the app and come up with your own analysis. Suffice to say, there’s a lot of anger and disgust directed at both candidates throughout, but also a lot of love and joy. Unsurprisingly the one thing we see very little of is boredom, as love it or hate it the debate definitely kept everyone engaged!

If you enjoyed this article, get notified when there's new content!

Customer Stories

Customer Stories and Use Cases

Organizations of all sizes have integrated Receptiviti into their technologies and processes to uncover critical insights about the people who matter to their businesses.

Talent Evaluation

Learn how HR technology companies have integrated Receptiviti's language-based Big Five and DISC into their platforms.

LEARN MORE

Social Media

Use of Phone

See how Receptiviti powers social media monitoring technologies with point-in-time and longitudinal audience profiling and measurement. 

EXPLORE THE DEMO

Digital Health

Medical Consultation

Learn how digital health providers use Receptiviti to predict trajectories, optimize care delivery, and ensure positive outcomes.

LEARN MORE

Workforce Culture and DEI

work together

HR technology providers integrate Receptiviti to measure workplace culture and workforce wellbeing from aggregated open-end responses.

LEARN MORE

Marketing Communications

Marketing Comms.jpg

Learn how PR & communications agencies measure the personality of audiences, and optimize the communications they create to engage them.

LEARN MORE

Assessment and Coaching

Motivational Speaker

Learn how executive coaches and training providers use Receptiviti to enhance program effectiveness by assessing leaders' communication styles.

LEARN MORE

Public Markets

Earnings calls.jpg

Learn how investors and fund managers use Receptiviti to gain deep insights into the psychology of executives at publicly traded companies.

EXPLORE THE DEMO

What's your story?

Team Meeting

Speak with one of our subject matter experts to learn how Receptiviti can uncover insights about the people who are important to your business.

SPEAK WITH AN EXPERT

Ready to get started or have questions?
bottom of page