Social Dynamics - Definitions

Social Dynamics measures how people use language to interact with other people, and how their use of language reflects how they feel about themselves and and relate to other people. These measures evaluate the degree to which people are focused on themselves, focused on other people, whether they communicate with authenticity, clout, hesitation, the degree to which they communicate formally or informally, and more. For more detailed descriptions, examples, and research on each measure, click here.

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