The science of
psychology and language.
People are complicated. Day by day our minds flow with an endless array of thoughts and emotions, each informing our behaviour in unpredictable ways. While many of us conceptualize personality as a consistent set of traits, the reality of the human psyche is not quite so simple.
The way we present ourselves changes with the environment we find ourselves in, the people we interact with, our prior experiences, and countless other contextual variables. What we think of as "personality" is better described as a dynamic network of psychological states, than a static list of personality traits.
Self reports, surveys, and sentiment provide insight into the human psyche but they are not a complete answer. To understand who people are and why they act the way they do, we need a more in-depth view of their psychological states, emotions and relationships.
Receptiviti solves this problem by analyzing language across contexts and over time, not only focusing on what people say but how they say it — giving you a more comprehensive understanding of the human experience.
Professor James W. Pennebaker, a world expert in language psychology, began work on Linguistic Inquiry and Word Count (LIWC), the gold standard in computerized text analysis more than 30 years ago. Co-founded by Prof. Pennebaker, Receptiviti combines the research behind LIWC with the latest advances in machine learning in a flexible and secure platform.
Our solutions simplify the messy reality of human psychology, making it possible to understand people who matter to you with greater clarity than ever before.