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What makes an idea worth spreading? Language markers of popularity in TED talks

LIWC Research Series:


Researchers use LIWC to analyze Ted talks, exploring how language use impacts talks' popularity and viewer ratings. The study also compares the language styles of talks by academic and non-academic speakers.


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Citation:

MacKrill, K., Silvester, C., Pennebaker, J. W., & Petrie, K. J. (2021). What makes an idea worth spreading? Language markers of popularity in TED talks by academics and other speakers. Journal of the Association for Information Science and Technology.