LIWC Research Series:
Personality traits have been traditionally assessed using self-report surveys and questionnaires. However, self-reports only evaluate one aspect of personality: how a person perceives themselves. This article presents an argument for an alternative method of measuring personality through examining objective behavioral patterns in people’s everyday language use. Rather than treating self-report measures of personality as the “gold standard,” the authors propose that those endeavoring to employ reliable and valid measures of personality should consider assessing natural language.
Boyd, R. L., & Pennebaker, J. W. (2017). Language-based personality: A new approach to personality in a digital world. Current Opinion in Behavioral Sciences, 18, 63-68.