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A Twitter- based personality analysis of superstar entrepreneurs and managers

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In this study, we use analyze entrepreneurs’ language on social media compare the personality characteristics of 106 of the most influential business leaders. Findings indicate that superstar managers are more entrepreneurial in many personality characteristics than superstar entrepreneurs. However, we also found some indications that superstar entrepreneurs seem to show features of a classic “Schumpeterian” entrepreneurial personality with respect to being creative, independent rule-breakers


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Citation:

Obschonka, Martin & Fisch, Christian & Boyd, Ryan. (2017). Using digital footprints in entrepreneurship research: A Twitter-based personality analysis of superstar entrepreneurs and managers. Journal of Business Venturing Insights. 8. 13-23. 10.1016/j.jbvi.2017.05.005.