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A Twitter- based personality analysis of superstar entrepreneurs and managers

In the Receptiviti LIWC Research Series, we highlight important research conducted using our platform and science that has implications for our customers' and partners' businesses and for society at large:


In this study, we use analyze entrepreneurs’ language on social media compare the personality characteristics of 106 of the most influential business leaders. Findings indicate that superstar managers are more entrepreneurial in many personality characteristics than superstar entrepreneurs. However, we also found some indications that superstar entrepreneurs seem to show features of a classic “Schumpeterian” entrepreneurial personality with respect to being creative, independent rule-breakers


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Citation:

Obschonka, Martin & Fisch, Christian & Boyd, Ryan. (2017). Using digital footprints in entrepreneurship research: A Twitter-based personality analysis of superstar entrepreneurs and managers. Journal of Business Venturing Insights. 8. 13-23. 10.1016/j.jbvi.2017.05.005.





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