Assess Big Five and DISC personality traits directly from language.

Measure people's personality traits and states by analyzing virtually any source of language, and automatically evaluate them on frameworks like the Big Five, DISC, Needs and Values and Personal Drives. Use language from virtually any source - including text, social media, calls, transcripts, and more.

Big Five Personality API

Integrate Big Five personality insights into your technology and measure the personalities of your users, employees, and the people who matter to your business.

Measure personality traits, temperaments and drives from language, and predict people's preferences and behaviours. Receptiviti measures personality from language and maps the insights to 35 traits that comprise the Big Five Personality Model.

Big Five Personality

The Big Five, sometimes referred to as the OCEAN personality framework, is comprised of 5 main personality traits (Openness, Conscientiousness, Extraversion, Agreeableness, and Neuroticism), each of which contains 6 more detailed personality facets, for a total of 35 different dimensions of personality.


DISC Personality API

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Integrate DISC personality profiles into your applications to understand how to relate to employees, customers and people who matter to your business.

Developed by Harvard-educated psychologist William Moulton Marston, the DISC model demonstrates how individual differences in emotional and communication styles affect behaviour in everyday social interactions and relationships.

DISC has been most commonly applied to workplace interactions: how people prefer to go about their work, relate to coworkers, and seek out an appropriate place in their workplace hierarchies. Each of the four DISC styles represent a style of interacting with one’s environment:

  • Dominant people tend to be ambitious, active, bold leaders; 

  • Influential people lead through connections, creativity, and collaboration; 

  • Stable people tend to be faithful, modest, methodical workers who value relationships; 

  • Cautious people prefer to do their jobs accurately, unobtrusively, and impersonally.

Receptiviti's DISC framework provides further specificity with additional dimensions that describe how people relate to and work with their peers:

  • Boldness vs. Calmness: The degree to which they are fast-paced, decisive, assertive, sociable vs. reserved, calm, methodical, and careful.

  • People vs. Task-Focused: The degree to which they are interested in others’ thoughts and feelings vs. focused on work-related tasks and accomplishments.


Understand The Drivers of Peoples' Behaviour

Receptiviti also measures personal drives and motivations, making it possible to determine what is motivating peoples' behaviour. Are they risk-takers, risk avoiders, driven by the need for achievement and self actualization, power, or reward?


Infer peoples' personalities from virtually any source of language data

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Predictive and informative insights without questionnaires


Unlike traditional personality assessments, Receptiviti's language-based Personality Insights do not require questionnaires. Insights can be extracted from language from virtually any source including voice, email, messaging systems, transcribed video, surveys, earnings call transcripts, bots, blogs, forum posts, tweets and more.


Personality insights are ideal inputs into machine learning models for predicting behaviours, gathering customer intelligence, evaluating candidates and employees, optimizing customer interactions, matching customers to call centre agents, and more.

Why should you trust Receptiviti Language-Based Personality Insights?

30-years ago we invented the science of language and personality, and we've been perfecting it ever since. Our science is validated, and it has over 19,000 citations on Google ScholarOur normalization process uses a diverse set of data gathered across multiple contexts of speech and written language with over 10 million data points.

The Receptiviti Language-Based Personality API makes it easy to integrate personality insights into your applications.

Contact us to get started

Speak with an expert about Receptiviti's web-based and containerized APIs.