Marketing Customer Intelligence

Industry Challenge:
 

Personas, segments, or archetypes - if you're marketing to customers as groups, you're not taking into account what makes each of them the unique buyer they are.

 

Today, we can mine, analyze and interpret customer and audience data and make inferences about individual interests, motivations, the way they think and make decisions, and anticipate their buying behaviours.

AD TAILORED TO ANALYTICAL 

DECISION-MAKERS
Provides data points to inform, compare, etc. 

AD TAILORED TO EMOTION-DRIVEN DECISION-MAKERS
Appeals to their instincts and emotions

Why Receptiviti:

Personas, segments, or archetypes - if you're marketing to customers as groups, you're not taking into account what makes each of them the unique buyer they are.

 

Today, we can mine, analyze and interpret customer and audience data and make inferences about individual interests, motivations, the way they think and make decisions, and anticipate their buying behaviours.

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© RECEPTIVITI INC. 2020