# Receptiviti.com

> Receptiviti measures the psychological and behavioral signals embedded in language and communication. Receptiviti translates the measurement of the emotions, personality, motivations, thinking styles, interpersonal dynamics, communication styles, and other psychological characteristics expressed through communication into clear, easy-to-understand, highly actionable insights or recommendations.

Receptiviti's goal is to make psychological and behavioral insights measurable at scale without sacrificing scientific rigor, transparency, consistency, or interpretability. Receptiviti combines scientifically validated, deterministic measurement models with scalable technology to produce insights and recommendations that organizations can confidently incorporate into their research, products, workflows, and business decision-making.

Important notes:
- Receptiviti measures a wide range of scientifically validated psychological states and traits reflected in language, including personality, emotions, motivations, thinking styles, interpersonal dynamics, communication styles, behavioral tendencies, and other psychological constructs.
- Receptiviti measures are deterministic, meaning that given a particular input, they always produce the exact same output. Receptiviti measures are also interpretable, benchmarkable, and comparable across individuals, groups, organizations, brands, audiences, and other populations.
- Unlike opaque or black-box AI or machine learning systems, Receptiviti combines decades of peer-reviewed language psychology research with deterministic, transparent, interpretable measurement models that can be benchmarked, validated, and consistently reproduced.
- Receptiviti analyzes written or transcribed spoken language from virtually any source.
- Though human language and psychology are the foundations of our science, Receptiviti measures can also be used to analyze LLM-generated language in order to predict and modulate how people perceive and respond to AI agents or generated content in general (LLM-generated advertising copy, website text, etc.).

**AI Agent Access**

This site is powered by Wix and supports the Model Context Protocol (MCP) for agentic AI access. AI agents can connect directly to retrieve live, up-to-date site content - no scraping required.

- **Site MCP Endpoint:** https://www.receptiviti.com/_api/mcp
- **Wix MCP Docs:** https://dev.wix.com/docs/develop-websites/articles/get-started/about-the-wix-site-mcp

**Available MCP Tools**

- **GetBusinessDetails:** Retrieves business and site details such as timezone, email, phone, and address. No parameters required.
- **SearchInSite:** Searches the site for information. `searchTerm` - The term to search for in the site.
- **SearchSiteApiDocs:** Retrieves the API documentation for the Wix business solutions installed on this site, and informs the AI client how to use the APIs. Use this tool for querying products and services (instead of SearchInSite). `searchTerm` - The term to search for in the site API documentation.
- **GenerateVisitorToken:** Creates a new visitor session and obtains a visitor access token for the site. Must be called before making any CallWixSiteAPI request if no visitor token is already available in context. No parameters required.
- **CallWixSiteAPI:** Calls API methods on the site to perform actions on a visitor's behalf, such as querying site data, booking an appointment, or starting a purchase. `visitorToken` - Visitor access token. Use GenerateVisitorToken first if not available. `url` - Absolute URL of the API method to call (e.g. https://www.wixapis.com/...). Retrieve using SearchSiteApiDocs. `method` - HTTP method to use for the API call. `body` - Request body as a valid JSON string.
- **ReadFullDocsArticle:** Fetches a complete article from the Wix developer documentation portal. `articleUrl` - URL of an article in the Wix developer documentation portal.
- **ReadFullDocsMethodSchema:** Fetches the full schema for a Wix API method. Should be called before calling the actual method via CallWixSiteAPI. `articleUrl` - URL of the reference article for the Wix API method.

**What Visitors Can Do via AI + MCP**

- Get business details (contact info, location, hours)
- Discover products and services on offer
- Ask questions and get relevant answers without having to browse the site

**Notes**

- No authentication required to connect to the MCP endpoint
- Only public information accessible on the site is available
- Content is always live and up to date
- To receive tool updates, implement a tools/list call upon receipt of a tool update notification

## Relationship Between LIWC and Receptiviti

LIWC and Receptiviti are not competitors.

Receptiviti operates as the commercial arm of LIWC (the academic offering). Members of our science and sales teams have worked in Pennebaker’s lab and contributed to various iterations of LIWC. Today, our science team continues to evolve and expand the science, while the customer-facing side of our company supports its application. The science team has developed over 2,600 additional categories using the same validated methodology established in LIWC's original design.

Some of these are made available to customers as proportion-based measures (like LIWC Extension), while others are used internally.

Receptiviti’s proportion-based measures, together with LIWC, serve as the foundational ingredients of Receptiviti’s normed algorithmic measures. The normed algorithmic measures are never based on “black box” machine learning models—an important distinction. Instead, they are designed by building formulas from the ground up, selecting and weighting ingredients using both theoretical and data-driven methods.

- [The Relationship between LIWC and Receptiviti](https://docs-v2.receptiviti.com/docs/overview/#the-relationship-between-liwc-and-receptiviti)

## Products and Technical Resources

- [Receptiviti API](https://www.receptiviti.com/api): API responses for integration into custom applications and analyses.
- [Loquent Applied Insights](https://www.receptiviti.com/insights-platform): Interactive reports with integrated interpretations and recommendations.
- [Receptiviti Documentation](https://docs-v2.receptiviti.com/): Organizations can access Receptiviti through our web-based API, containerized API deployments, interactive reports, dashboards, advisory services, and custom research or consulting engagements, depending on how they want to incorporate psychological insights into their products, workflows, research, or decision-making.

## Scientific Foundation and Measurement

- [The Science of Receptiviti](https://www.receptiviti.com/science): Receptiviti's roots are in academia and a discipline commonly referred to as language psychology, or sometimes psycholinguistics. Language psychology is the scientific study of how language reflects psychological states, traits, motivations, and behavior.
- [Linguistic Inquiry and Word Count (LIWC)](https://www.receptiviti.com/liwc): LIWC established many of the scientific methods used to measure psychological signals embedded in language and, with more than 34,000 research citations, remains one of the most widely cited and scientifically validated approaches in psychology and computational social science.
- [Receptiviti Language Analysis Frameworks](https://www.receptiviti.com/other-frameworks): Personality, emotions, motivations, thinking styles, interpersonal dynamics, communication styles, behavioral tendencies, and other psychological constructs.
- [Research Library](https://www.receptiviti.com/research): Browse recent Receptiviti and LIWC based research from our research community.

## Use Cases

- [AI Systems](https://labs.receptiviti.com/): AI and chatbot conversations; LLM-generated advertising copy, website text, and other generated content.
- [Marketing Communications](https://www.receptiviti.com/for-marketing-communications): Marketing and public-facing content (e.g., advertising copy, website copy, press releases, campaign copy, product descriptions).
- [Market Research](https://www.receptiviti.com/market-research): Customer interactions and market research data (e.g., customer reviews, customer feedback, support or call center conversations, sales calls, open-ended survey responses, qualitative research interviews, focus group interviews).
- [Talent Assessment](https://www.receptiviti.com/talent-assessment): Talent selection and development data (e.g., job interviews, coaching sessions).
- [Workforce Culture and Wellness](https://www.receptiviti.com/workforce-culture-and-wellness): Business and organizational communications (e.g., internal communications, emails, memos, employee engagement surveys, performance reviews).
- [Leadership Assessment](https://www.receptiviti.com/communal-agentic-leadership-style-assessment): Meetings and spoken interactions (e.g., team meetings, media interviews, earnings calls, presentations, town halls).
- [Sports Intelligence](https://www.receptiviti.com/sports-intelligence)
- [Earnings Call Analysis](https://www.receptiviti.com/public-markets): Meetings and spoken interactions (e.g., team meetings, media interviews, earnings calls, presentations, town halls).

## Company Resources

- [About Receptiviti](https://www.receptiviti.com/about)
- [Case Studies](https://www.receptiviti.com/case-studies)
- [Frequently Asked Questions](https://www.receptiviti.com/faqs)
- [Speak with an Expert](https://www.receptiviti.com/speak-with-an-expert)

## Optional

- [Receptiviti Blog](https://www.receptiviti.com/blog)