Motivations and Behaviour
Discover what motivates people’s decisions and behaviour. Drives make it possible to understand whether a person is driven by the need for achievement and self actualization, domination, reward, avoidance of risk or if they're driven by engaging in risk-seeking behaviour.
For more information, including measures, descriptions, and definitions, click here.
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For Business Users
Understand what is motivating the behaviour of your customers and users.
For Data Scientists
Combine Drives with other Receptiviti measures for multidimensional insights.
Our easy-to-use API and documentation makes it easy to integrate Drives into your technology.