Measure System 1 and System 2 thinking to understand how people are thinking. Quantify the degree to which they are distracted, working through a challenging situation, coping, engaged in complex problem solving or higher-order executive functioning.

System 1 and System 2 Thinking

Receptiviti's Cognitive Insights make it possible to measure how people think, digest information, problem solve, and make decisions. Our algorithms understand the patterns of language that are associated with the cognitive processes that differentiate "System 1" and "System 2" thinking.


In his book, Thinking Fast and Slow, Nobel Laureate Daniel Kahneman of Princeton University wrote about the modes of the human brain that impact human judgement and behaviour: 


System 1 thinking is fast, instinctive, and automatic, it occurs with almost no effort, and the person has very little control over it. System 1 thinking is incredibly influential as it influences almost all of our regular judgements and choices.

System 2 thinking is slow, conscious, more complex, and requires more mental energy. This mode of thinking is easier to identify with because we engage in System 2 thinking very consciously when we make decisions and choices, plan and strategize, and work through problems.


Understanding how people think, digest information, and make decisions has massive implications for a wide variety of use cases such as branding, marketing, sales, talent evaluation, organizational and mental health, and more. Our customers use Cognitive Insights to predict GPA from university application essays, to anticipate customer decision-making, and to identify at-risk employee groups struggling from COVID work-from-home policies. 

For more information, including measures, descriptions, and definitions, click here.

Have questions? We have answers! Contact us.

For Business Users

Understand how your clients or customers are processing information and coping with the world around them. 

For Data Scientists

Uncover the predictive relationship between Cognition and human behaviour.

For Developers

Our easy-to-use API and documentation makes it easy to integrate Cognition insights into your technology.

Get started with Cognitive Insights 

Developer Tools