The ways people use words in their daily lives can provide rich information about their beliefs, fears, thinking patterns, social relationships, and personalities. From the time of Freud’s writings about slips of the tongue to the early days of computer-based text analysis, researchers began amassing increasingly compelling evidence that the words we use have tremendous psychological value (Gottschalk & Glaser, 1969; Stone, Dunphy, Smith, & Ogilvie, 1966; Weintraub, 1989).
In the begining
Although promising, the early computer-based approaches floundered because of the sheer complexity of the task. Extensive samples of text were not digitized, computers were slow and unwieldy, and there was little agreement about which features of natural language were most related to psychological states. Everything changed in the 1990s with the advent of desktop computing, improved data storage technology, and the explosion of the internet. These factors allowed for the easy collection of large stores of books, conversations, and other digitized text samples.
In order to provide an efficient and effective method for studying the various emotional, cognitive, and structural components present in individuals’ verbal and written speech samples, we originally developed a text analysis application called Linguistic Inquiry and Word Count, or LIWC. Our first application was developed as part of an exploratory study of language and disclosure (Francis, 1993; Pennebaker, 1993). The second (LIWC2001) and third (LIWC2007) versions updated the original application with an expanded dictionary and a more modern software design (Pennebaker, Francis, & Booth, 2001; Pennebaker, Booth, & Francis, 2007).
Receptiviti was founded in 2015 with the objective of using our science and domain expertise in Language Psychology, ML and AI to take a clean-sheet approach to solving some of businesses’ most difficult and pressing challenges. Our customers include some of the world’s largest financial institutions, technology companies, global media companies, and professional sports teams.